Welcome to The official book club of The Then Who Brand®. Starting October 1st, we'll read one powerful book each month, all dedicated to breaking cycles and building wealth—financial, mental, spiritual, and beyond.

Join our vibrant community every Wednesday evening at 7 PM ET on Zoom for brief discussions and impactful shares. Together, we'll unpack lessons, share insights, and grow. Join the movement for intentional living and generational impact.

IF NOT YOU, THEN WHO? 🌱

November 1, 2025

I Will Teach You To Be Rich by Ramit Sethi

At The Then Who Brand®, building wealth isn’t just a dream... it’s a responsibility! This month’s pick, I Will Teach You To Be Rich by Ramit Sethi, offers a no-nonsense, practical roadmap to mastering your money without sacrificing the life you love. From automated savings to guilt-free spending, it’s the financial foundation every legacy builder needs. We chose this book because wealth building should feel possible, not overwhelming.

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Book cover of 'Feel Good Productivity' by Ali Abdaal with colorful text on a beige background.

October 1, 2025

Feel Good Productivity by Ali Abdaal

At The Then Who Brand®, we’re all about purpose-driven progress. This month’s pick, Feel-Good Productivity, is a guide to getting more done by feeling good—not burning out. It’s the perfect read for anyone building legacy and wealth with intention. Because if not you, then who?